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商品編號： 9-604-101 出版日期： 2004/06/10 作者姓名： Pisano, Gary P.;Fleming, Lee;Strick, Eli Peter 商品類別： Operations management 商品規格： 24p 再版日期： 2006/06/20 地域： Massachusetts 產業： Biotechnology industry 個案年度： 2003 - 2003
商品敘述：
Vertex Pharmaceuticals, Inc., a drug discovery company that recently decided to pursue a vertically integrated business model, chose to build up its clinical development and commercial capabilities and infrastructure. For the first time in its history, Vertex will select two drug candidates from its internal research portfolio of four projects to develop on its own, without the help of strategic partners. CEO Joshua Boger and President Vicki Sato are grappling with which two projects to select. Focuses on how to select projects and how to manage the process of portfolio selection.
涵蓋領域：
Decision making;Knowledge management;Organizational development;Portfolio management;Project evaluation;R&D;Fixed income securities;Vertical integration
相關資料：
Case Teaching Note, (5-606-145), 16p, by Francesca Gino, Gary P. Pisano
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